Education

Brightlane Education — Webflow rebuild + Zoho CRM

Overview:

Brightlane Education, a corporate training platform, ran on a WordPress theme that was slow, hard to update, and disconnected from their sales team's Zoho CRM. Marketing wanted to ship landing pages without engineering tickets; sales wanted leads routed to the right rep based on territory and product interest.

Approach:

Helios redesigned the brand and built a 14-page Webflow site with a 4-collection CMS (courses, instructors, testimonials, case studies). Forms connect to Zoho CRM via a Zoho Flow webhook with routing logic based on company size, country, and product interest. Lifecycle email runs through Zoho Campaigns; analytics through Plausible.

Engagement details:

Duration: 5 weeks design + build + launch
Team size: 3 (1 designer, 1 Webflow developer, 1 strategist)
Stack: Webflow, Zoho CRM + Flow + Campaigns, Plausible
Performance: LCP 0.9s, Lighthouse 98 mobile, WCAG 2.1 AA
Custom: Lead routing logic with territory + product-interest scoring

Outcome:

Demo bookings tripled in the first 60 days post-launch. Marketing now publishes new courses and landing pages without engineering. Sales reps receive Slack pings for new leads with full context (UTM, page path, prior touchpoints) routed to the right person. Brightlane has retained Helios for an ongoing growth-marketing engagement.