Retail & D2C
Aurora Retail — Shopify Plus + Zoho Books across 4 markets
Overview:
Aurora Retail, a D2C apparel brand, wanted to expand from one market to four with localized pricing, currency, language, and tax handling — all running off a single backend with full Zoho Books integration.
Approach:
Helios deployed Shopify Plus with Markets feature for currency/language/tax handling, integrated Zoho Books and Inventory via webhooks, and built a localized checkout with Klarna, Afterpay, and Stripe per market. Performance tuned to Lighthouse 97 on mobile across all four storefronts.
Engagement details:
Duration: 7 weeks design + build + launch across 4 markets
Stack: Shopify Plus, Zoho Books + Inventory, Stripe/Klarna/Afterpay
Markets: US, UK, Australia, Germany
Team size: 5 (1 PM, 1 designer, 2 Shopify devs, 1 integration eng)
Outcome:
+38% conversion across markets in month one. Inventory now synced real-time across regions. Zoho Books auto-generates invoices per region with proper tax handling. Aurora expanded to a 5th market (Japan) with Helios 4 months later.
+38%
Conversion rate uplift
4
Markets live in 7 weeks
97
Lighthouse score mobile
