E-Commerce

All Things Craft — WooCommerce + Zoho Books storefront

Overview:

All Things Craft, a UK-based handcrafted goods brand, ran on an aging Shopify Basic theme with no inventory link to their finance system. Cart abandonment was high, page load was sluggish, and stock-out apologies were a weekly occurrence. The brief: rebuild on WooCommerce with deep Zoho integration in 6 weeks before their holiday peak.

Approach:

Helios designed and built a new WooCommerce storefront on a custom Astro frontend (for speed) with a headless Woo backend. Zoho Books took over invoicing automatically; Zoho Inventory became the source of truth for stock, with real-time decrements at order confirmation. Klaviyo handled lifecycle email; Stripe + Klarna handled checkout. Lighthouse score hit 96 on mobile pre-launch.

Engagement details:

Duration: 6 weeks design + build, +2 weeks holiday hardening
Team size: 4 (1 designer, 2 developers, 1 PM)
Stack: WooCommerce + Astro frontend, Zoho Books, Zoho Inventory, Klaviyo, Stripe
Performance: LCP 1.1s mobile, Lighthouse 96, WCAG 2.1 AA
Custom: Real-time inventory webhook from Zoho → site CDN cache

Outcome:

Cart completion went from 1.6% to 2.3% (+42%) within the first month. Organic traffic doubled in 90 days thanks to Core Web Vitals + structured data. Stock-out apologies became rare — inventory now refreshes every 30 seconds across storefront, warehouse, and finance. All Things Craft hit a record Black Friday in their first month live.